Most countries in Europe have a strong stereotype image. Germans drink beers, Italians eat pizza and wave their hands, French eat crispy baguette.
And Dutch people do drugs. And in case of new KLM Royal Dutch Airlines promotion, they do some heavy stuff in KLM marketing department.
Simply put, anyone who already has or will make a reservation to Amsterdam with KLM airlines has a chance of winning a pair of sneakers. And here is what they look like: